MHP is the only truly open middleware system
MHP’s technology was developed using the
tried and tested open procedures of the DVB Project and subsequently
subjected to the rigours of standardisation by ETSI, leading to a
stable set of detailed specifications. In
developing MHP, the DVB Project was called upon to seek guarantees from
the major technology provider for the core element of MHP, Java™. Sun
Microsystems, a DVB member, and a dedicated team of DVB specialists
drew up arrangements which would ensure that MHP would be like any
other DVB specification, with DVB in a position to control its
evolution. In addition, there were extensive IPR (Intellectual Property
Rights) discussions which led to the strict but open and fair
conformance and licensing arrangements described in detail in the Products and Conformance pages on this site.
The benefits of MHP...
...for Content Producers
A content producer typically develops
content for a variety of platforms. For example, a content producer
could be developing content for use on cable, satellite and terrestrial
versions of his service, all running different middleware systems, and
thus necessitating adaptation of the content to each of these
platforms. MHP is truly open and powerful enough to meet all of the
content needs for Interactive TV. For the producers of such content MHP
is an attractive proposition, allowing them to offer their applications
to a wide audience independent of specific proprietary middleware
systems.
...for Broadcasters
One of the commercial drivers for MHP is
that it facilitates the “horizontal market” - one in which the
broadcaster is not directly responsible for the platform on which his
services run. Thus the broadcaster can offer MHP services to a diverse
population of receivers running MHP middleware.
Furthermore, because MHP is open, and thus
attractive to content producers developing innovative content, it
increases the broadcaster's choice of suppliers, and ultimately the
attractiveness of the content itself.
...for Manufacturers
Before the development of open middleware systems such as MHP,
manufacturers were in a position where vertical market set-top-boxes
needed extensive support. In such a situation sometimes the cost of
supporting the different middleware platforms exceeds the cost of
manufacture of the set-top-boxes in the first place. This is
unfortunate, as the aim of standardisation in digital television is to
avoid different specific solutions for the same technical problem.
Almost all digital television set-top-boxes comply to the DVB set of
standards, but the middleware systems (and their costly support) have
been operator specific.
MHP offers a solution where a single middleware
platform can be deployed (and supported) as opposed to a plurality of
platforms. Thus manufacturers can benefit from extended markets and
greater economies of scale. Many manufacturers have also developed
their own open MHP platforms, reducing licensing costs paid to third
party middleware suppliers.
...for Government
MHP is a regulator’s dream. An open and
stable middleware system supported by wide sections of the industry,
MHP promises to ensure that there is open and easy access to a
burgeoning iTV market.
Furthermore, digital television offers the
opportunity to deliver services to populations who don’t currently have
PCs, or the infrastructure (e.g. telephone lines) to support PCs. MHP
is a key facilitator of this. Being an open system, it permits
applications and services targeting social requirements – e-government,
e-education, e-health - to be developed and deployed as part of the
effort to bridge the digital divide. A requirement for deployment of
such services beyond the elite is that they be available in a
free-to-air environment, and MHP’s flexibility and openness is the best
news for some time in this area.