MHP-based iTV is well-established in Germany with ARD and ZDF broadcasting a range of interactive offerings based on MHP technology. The number of boxes deployed is quite small at present, but developments combining DSL and digital television in one box are expected to stimulate the MHP market. A new iTV initiative to begin soon under the leadership of BITKOM, the German Association for IT, Telecoms and New Media, is expected to nurture this approach.
Major sporting events such as the European Football Championship in Portugal and the Athens Olympics inspired broadcasters to create a broad range of interactive services. For example, non-stop interactive information was presented during Euro 2004 on ZDF including up-to-date statistics and a Euro-Quiz. Coverage of the Tour de France was enhanced with the "Tour-ticker".
Further information about MHP-services in Germany can be found at www.mhp-forum.de. Most of the content on this site is in German.
Last updated: 14/09/2006